With an impressive number of votes, you, the public voting via our awards website www.selligent-awards.com awarded the Public Award to Marktplaats Aanbieding & RapidSugar. In 2013 Marktplaats Aanbieding decided to expand their operations by developing their database. By using Selligent, Marktplaats Aanbieding exceeded their initial goal by 171% and there was a 16% growth of the database.
The Committee of Experts awarded their Jury Award to PSA Banque for the campaign of "Livret Distingo" campaign - a new saving account. Together with their agency Tagora/WNP, PSA Banque developed a dedicated digital acquisition system centralized around their website in order to attract potential clients into the purchase funnel. Over a 9 month period, PSA Banque received 950 million euro in funds, 500 million euro more than planned.
The Innovation Award goes to Weka Media Publishing. Together with their agency Burda Direct Interactive, Weka Media Publishing succeeded in innovating Selligent's solution to find new ways of doing things. For example, Selligent forms were used in order that the editorial teams no longer have to go into the tables to obtain data.
The Audience Award - chosen by the attendees of the Selligent Awards ceremony - went to Marktplaats and RapidSugar for the second time in the evening.